About Elio Store

In a small, quiet town lived a young woman named Maria — the owner of a loyal dog named Buddy. He wasn’t just a pet; he was her best friend, her companion on every walk, and a constant source of comfort and joy. They were inseparable, sharing mornings over coffee, evening runs, and peaceful nights at home. Buddy was family in every sense of the word. But one evening everything changed.


During a routine walk, Buddy got startled by a sudden noise, slipped out of his collar, and dashed into the darkness. Maria ran after him, but the night was too deep and the streets too empty. She searched for hours — hands shaking, tears streaming, shining her flashlight into every corner and calling his name over and over again.
That night felt endless, filled with fear, guilt, and helplessness. For the first time, Maria truly understood how vulnerable our pets are when they disappear into the dark and how important visibility and safety really are.



Buddy was found only at dawn — exhausted, frightened, but alive. He ran to Maria with his tail wagging, as if apologizing for the worry he caused. But even with the relief of finding him, Maria couldn't forget the terror of that night. She couldn't forgive herself for not taking safety more seriously beforehand. That moment became a turning point — one that changed her understanding of what it means to be a responsible pet owner. Maria made a promise to herself: she wanted to help others avoid the pain she once felt. This is how Elio was born — not as a business, but as a mission to make pets’ lives brighter, safer, and better protected.


Every product in Elio is personally chosen by Maria. She selects only items that genuinely improve visibility, safety, and peace of mind - because she knows what it’s like to lose a pet, even if only for a few hours. Every feature, every material, every detail carries a part of her story.

Today Elio is more than a store.

It is a reminder that caring is a light we give our pets — a light that keeps them safe, free, happy, and always able to find their way home.